About me
Innovative, artsy, also very talkative but I assure you can I can put that down on paper for any written projects. A lover of all things colourful, illustrative and purposeful.
Projects
- Rebrand for Essence of FlavourI completely rebranded the Essence of Flavour food company, adhering to my clients' request of modernising the brand identity. I integrated both themes of minimalism and abstraction into this design, discreetly, whilst keeping the colour palette restricted. The colours seen within the globe, in the logo are the same colours used to create the abstract design on the menus, also contributing to consistency across branding. Font was in this design, the most important factor, because when too simple
- Logo Design for Sultanas ShopI created this logo based on a picture my client sent me. I used a restricted colour palette, to allow for clear definition of all the elements, and started on the long road to my obsession with gold. Saying that, the gold adds another dimension to the logo, because it has an embossed effect over it. The company is based in Spain, which inspired me to use a warm colour for the foundational paint stroke under the frames. I chose this rich-peachy colour because it feels approachable, yet bold enou
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Projects credited in
- Menu designingDesigning a menu for a small food business. The food sold is very culturally diverse, so I tried to emulate this diversity using various different colours, which I like to call visual diversity. The name of the business is quite long, so I decided to use the initials instead, with the log inside the O, as you can see. This provides consumers with two ways to create an association between the brand and the service, the logo itself and the initials. This helps in remembering the brand itself, and
Work history
F
F
Graphic DesignerFor Myself,
London, United KingdomFreelance
Skills
- Graphic Design
- Adobe Graphics
- Cognitive Psychology
- Social Psychology
- Brand Psychology
- Art
- Art Drawing
- Analytical Minded
- Academic Writing
- Analytical Writing
Education
BA (Hons) Psychological and Behavioural SciencesThe London School of Economics
- London, United Kingdom
S
S
Graphic DesignSir George Monoux College
- London, United Kingdom