Rebrand for Essence of Flavour

I completely rebranded the Essence of Flavour food company, adhering to my clients' request of modernising the brand identity. I integrated both themes of minimalism and abstraction into this design, discreetly, whilst keeping the colour palette restricted. The colours seen within the globe, in the logo are the same colours used to create the abstract design on the menus, also contributing to consistency across branding. Font was in this design, the most important factor, because when too simple, the designs didn't emit any confidence, and too bold, it was overbearing. I found balance in the Amador font; a touch of boldness with the softness of the tiny serifs. Black and gold, is a classic colour combination, that upon the client's request I tweaked to find the right tones, and came to really like. It has worked seamlessly well with the other colours in the design. The final outcome well-satisfied my client, and me, so I would call this a success.