• John Aitchison

"The best or nothing" - Gottlieb Daimler To mark their 125th Anniversary, Mercedes-Benz commissioned a movie to showcase and celebrate their rich history and groundbreaking technological achievements. This required extensive planning, research and cross-European agency communication to write and direct this extensive showpiece. From the first car to their current vehicles and cars of the future, plus motorsport heritage, Mercedes-Benz have transcended as a motor company, becoming an icon of the modern age. Oh Lord won't you buy me one.

As part of the celebration we curated an exhibition at Mercedes-Benz Brooklands and Mercedes-Benz World.