John Aitchison

Creative Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Brilliant mentorship, keen business sense, and creative talent leveraged to deliver award-winning advertising. John Aitchison is a creative professional who directs and coaches teams to produce revenue for national and international brands through integrated advertising campaigns. Proficient in coordinating creative teams to deliver on-time and on-budget projects while leveraging Design Thinking to produce solutions aligned with client needs. He is very comfortable in brand management across industries, spanning multiple disciplines. Areas of Emphasis: Digital Media - Content Marketing - Engagement Marketing - Direct Marketing - Briefing and Project Planning - User Needs Analysis - Process Improvement - Talent Development & Mentoring - Relationship Management - Client Presentation - Team Recruiting & Hiring - Media Management

Skills

  • Creative Copywriting
  • Creative Art Direction
  • Editorial Campaigns
  • 360 Campaigns
  • Design Thinking
  • Mentoring
  • Advertising Planning
  • Digital Content
  • Illustration
  • TTL Campaigns

People I’ve worked with

Companies I’ve worked with

  • The&Partnership

    The&Partnership

    • Media Production
  • W

    Weapon7 (part of Omnicom)

    • T

      True Advertising Agency

      • P

        Pulse creative london

        Work history

        2019

        Creative Director

        True Advertising Agency

        Mar 2019 - Jun 2019
        • London, United Kingdom
        • Freelance
        • Managed a team of six creative professionals to execute projects on behalf of Volvo Commercial Vehicles, ROCKWOOL, and ME Hotels brands. Developed B2B advertising campaigns using through-the-line (TTL) advertising and digital products.

        2018

        Senior Creative/Creative Director

        Pulse creative london

        Nov 2012 - Sep 2018
        • London, United Kingdom
        • Full Time
        • John directed the full cycle of projects, from brief and project planning to production and delivery for in-house specialist agency Pulse Creative. Provided strategic guidance to multi-disciplinary teams in copywriting, graphics, and media departments, supporting with execution when necessary on behalf of high-profile News UK brands, The Times, The Sunday Times, and The Sun, as well as their affiliated sub-brands and promotional partners. Was instrumental in growing the agency from its initial 30 team members to 70+. Selected Achievements: - Promoted from Senior Creative role in 2016 for proactively spearheading creative production for the agency in the Executive Creative Director's absence and producing exceptional revenue generating results. - Increased turnover for Sun BINGO! from £1B to more than £6B within six years, through an integrated campaign featuring video, print, digital, radio, ERM/ECRM and social media. - Secured 6 awards and 2 commendations on behalf of The Sun for the Euro 2016 "Tournamental" campaign; 2 awards on behalf of Sun BINGO! for the Sun BINGO! is Fun Bingo TV campaign; and 2 awards, plus 7 nominations for The Times and The Sunday Times brands in various campaigns.

        2012

        Senior Creative

        The&Partnership

        Nov 2011 - Nov 2012
        • London, United Kingdom
        • Freelance
        • John determined the overall voice and tone for projects across all media and on a variety of national and international brands. Created and produced multimedia campaigns on behalf of such clients as Lexus, British Gas, Samsung and The Prince's Trust. Liaised with graphic design, photography, and other creative professionals across departments to coordinate, produce and present designs to clients for approvals. Selected Achievements: - Produced brilliant copy for scripts, direct marketing, and applications within a global account worth £4M to promote Samsung Brand Smart TVs , mobile and in-home devices. -Secured more than 250k downloads within two weeks of launching an ATL campaign for the new British Gas Smart App.

        2011

        Nov 2009 - Nov 2011
        • London, United Kingdom
        • Full Time
        • John served as the creative lead for the Mercedes-Benz account, implementing process improvement through communications strategies. Directed the overall style and tone for projects for high-profile brands such as PlayStation, Xbox, Cadbury, DHL and Ubisoft. Selected Achievements: - Oversaw European product launches for 5 Mercedes-Benz vehicles, including the SLS AMG, new C-Class, plus new SLK-Class, as well creating creative and editorial content, as well as installations to celebrate their 125th Anniversary year. -Improved efficiencies and reduced costs by approximately £1.5M annually for Mercedes-Benz by writing a communications strategy for both offline and online customer relationship marketing (CRM & ECRM). -Secured £1M for the agency by pitching for and winning DHL Global Solutions and acting as brand guardian.

        Awards

        2016

        Best Use of Innovation

        The Drum

        • The Sun #Tournamental Campaign for Euro 2016

        2016

        Best Tradiotnal 48/96 Sheet

        The Drum

        • The Sun #Tournamental Campaign for Euro 2016

        2016

        Best Out of Home Campaign

        The Drum

        • The Sun #Tournamental Campaign for Euro 2016

        2016

        Grand Prix Winner

        The Drum

        • The Sun #Tournamental Campaign for Euro 2016