Mercedes-Benz A-Class Launch

Role: Creative lead Agency: Your Favourite Story Team: Krish Puri, Joe Rees, Zoltan Varga, Mike Simpson, James Green Year: 2018 With its voice-activated technology, wide touchscreen dash display and completely customisable features, the 2018 A-Class sets the bar high for entry-level luxury cars. My team at Your Favourite Story created this multi-sensory experience, connected with external LED lights and sound showers, to let customers experience powerful voice activation and customisation features in the A-Class. The experience launched in dealerships and pop-up showrooms nationwide, helping boost sales for the A-Class and advocacy for the brand.