Mercedes-Benz 'Travel G-Class'

In 2020, Covid shut down air travel entirely for Chinese residents. While it was a disaster for airlines, it was an opportunity for Mercedes… As luxury Chinese travellers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes’ ultimate luxury 4x4. We brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car – mimicking typical travel photos from planes. This showed how the peerless off-road abilities and luxury feeling of the G-Class can still elevate travellers. Team: Ogilvy Shanghai & Beijing Production: Ars Thanea