Mike Pearson Head of TV Creative

About me

Hi, I'm Mike Pearson, Head of TV Creative at Wayfair. From working at one of Europe’s most prestigious agencies, to opening a new agency in Shanghai, I have a wealth of experience and insight, which helps bring a unique creative expression and effectiveness to every campaign. Originally from South Africa, I've run global and local accounts in Africa, Asia and Europe, for clients including Nikon, Huawei, Adidas, Nestle, Alibaba, Oppo, Shangri-La Hotels and many, many more. Building these brands across every medium from digital, to traditional, to social, to search, has resulted in more than 100 international advertising and effectiveness awards. Career highlights include working with Oscar-winning actor Jamie Foxx to reposition the brandy category in South Africa, creating the campaign which helped outlaw the ivory trade in Hong Kong and creating award-winning advertising in 4 languages (and counting…) This has left me with an insatiable hunger to create work which makes brands MATTER in the lives of consumers, giving them tangible value and emotional connections in the modern digital world. Currently also in the process of publishing a kids book and a documentary / audiobook series on dying languages… but being thoroughly stymied by our friend Covid.

Posts Projects Experience Team

Looking for a Berlin-based, German-speaking partner to collaborate on a new art curation project.
3 years ago
1
Creating a project to raise money for an Orphanage in South Africa - any illustrators keen to join in?
3 years ago12 replies
12

Projects

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The CapetonianIntroducing a Charity Art Collection. Covid-19 locked us all away from the city. Be it through lockdowns, or travel bans. But absence has made the heart grow ever fonder, giving us a new appreciation of every angle of our city. The Capetonian is a collection of fictional magazine covers, created in collaboration with illustrators and designers, which present their favourite views of Cape Town. A tribute to the spirit and style of the iconic New Yorker, and Parisianer covers of years past - every
4
MTV 'Dick the Dog'Teenagers are one of the only demographics in which the HIV rate is rising. Born after the scare campaigns of the 80s/90s, they don't respond to shock tactics or finger wagging. So, we needed to create a film which positioned MTV as an understanding ally. We did this by creating a film with a message they could all get behind: that you can have more sex and more fun, when you wear a condom. We brought this to life through a disarmingly simple tale of a dog called Dick, with a special suit that a
3
Coca-Cola Year of the TigerAcross China, families spend the whole year counting the days until Lunar New Year, then travelling thousands of miles to reunite… Only to finally gather around their dinner table and find out that have little in common to talk about or do together… they’re side by side, but the lack of common ground, keeps them from being truly together. And nowhere is this more true than the fractured relationship between fathers and sons. This Lunar New Year, Coke is bringing everyone back together around the
3
Mercedes-Benz 'Travel G-Class'In 2020, Covid shut down air travel entirely for Chinese residents. While it was a disaster for airlines, it was an opportunity for Mercedes… As luxury Chinese travellers still wanted to see the world in style, so they traded business-class for G-Class… Mercedes’ ultimate luxury 4x4. We brought this to life by promoting travel within China, showing some of China’s most iconic – and highest – landmarks as though seen from the window of a car – mimicking typical travel photos from planes. This sho
1
Wyeth Voice DoodlerChildren in China were locked down in their homes for months due to the corona virus pandemic, keeping them outside of the classroom and in need of at-home educational and storytelling tools. Wyeth Nutrition saw an opportunity to help children pass the time and continue their education in an engaging way, creating the Voice Doodler—an app that lets children create digital story illustrations using only their voice.
AliExpress Shop Endless WondersToday, streamlining and algorithms are robbing us of the joy of shopping. It's cold, emotionless and the fun has been squeezed out. We're changing all that. AliExpress is Alibaba's global e-commerce platform. A place to find the most incredible items at the most magical prices. In short... it's a world of shopping wonder - bringing back the joy of buying online. But... with over 100 million deals, how do you tell people about it? You create a character as wonderful and entertaining as the shoppi