In creating an end of year report for a large-scale delivery company, I wanted to place focus on three topics: 1) the nature of the work being undertaken to give it relevance to the reader (including through the use of barcode-style type-face); 2) the brand values with which this company would like to be associated, by creating a sense of efficiency, urgency, globality and customer satisfaction; and 3) the intention of the report itself, by stylistically placing emphasis on certain key themes and data.