Meta Furniture: Brand Guideline

Project Overview: My client is a successful eCommerce technology business and they are keen to invest in the furniture private label brand for eCommerce platforms. Through with the data-driven research and market analysis, a joint venture has formed between investors, technologists, furniture designers and craftsmen to produce products based on the consumer’s wider search results. The thinking behind the identity system design is to provide engagement and bring all stakeholders at the same podium where they can analyse under dos and don’ts while creating their consumer-centric products. We have suggested the geometric sans-serif typeface “Orbitron” with bold modular graphic strips creating dynamic furniture forms to achieve an elegant distinctive feel for the project. Scope of work: Strategy & Identity design Brand Guidelines Identity concept & creation Website design & implementation Digital campaign Photography Packaging Design Stationery & templates Printed matter Animations Share: Instagram, Behance Twitter, Facebook,