I’m a strategic and inquisitive designer with over 5 years of experience building brands that connect, convert, and last. My work blends timeless design foundations with digital-forward thinking to create impactful identity systems that stay consistent across packaging, print, and digital.
I specialise in helping brands in the food & beverage, tech, construction, and eco-conscious sectors find their unique voice through design. Whether it’s a premium rice brand, a home EV charging solution, or an e-commerce furniture label, my process is always research-led, insight-driven, and visually compelling.
I’m especially passionate about projects that value sustainability, emotional storytelling, and the next-generation consumer mindset. My goal is to create designs that don’t just look great, but perform, build trust, and move businesses forward.
Projects
- Setara Rice® Strategy | Design | PackagingCLIENT OVERVIEW: We, partnered with Setara Rice, a rising star in the UK's premium rice market, to enhance their brand positioning and boost sales in a competitive market. The transformation was nothing short of exceptional. Setara Rice experienced a 50% increase in sales, driven by the powerful brand positioning and visually stunning packaging. The revamped identity received widespread acclaim and recognition in the industry for its innovative design and marketing approach. --- CLIENT: SETAR ®
- Meta Furniture: Brand GuidelineProject Overview: My client is a successful eCommerce technology business and they are keen to invest in the furniture private label brand for eCommerce platforms. Through with the data-driven research and market analysis, a joint venture has formed between investors, technologists, furniture designers and craftsmen to produce products based on the consumer’s wider search results. The thinking behind the identity system design is to provide engagement and bring all stakeholders at the same pod
- CHELTENHAM FESTIVAL 2020Oddscheckers online betting odds comparison service provided me with the opportunity to complete the task following their brand guideline and relevant "Cheltenham Festival" brief. Brief: "The Cheltenham Festival is a huge deal for Oddschecker. Going into the festival we have to be prepared for a lot of eventualities. We need to have creative ready to post for horses that may win the Gold Cup. Your brief is to prepare a Twitter card image as well as creative ready to be posted on Oddschecker'
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Work history
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Graphic DesignerStudio 2 Ltd
London, United KingdomFreelance
As an inquisitive designer at Studio 2 Ltd, I lead brand identity projects with a focus on strategy, storytelling, and visual clarity. I explore consumer behaviour, cultural trends, and business goals to craft design systems that are both meaningful and market-ready, delivering creative solutions that help brands stand out, connect, and scale.
Skills
- Corporate Branding
- Corperate Identity
- Advertising Campaigns
- Brand Research
- Digital Concepts
- Corporate Publications
- Creative Thinking
- Adobe Create Suite
- UI Design
- Adobe XD
Education
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Graphic Communication DesignUCA - University of Creative Arts
- Farnham, United Kingdom
I’m a graphic communication design graduate (BA Hons) from UCA, now leading creative direction at Studio 2 Ltd. My education gave me a strong foundation in design thinking, typography, and visual storytelling skills that I now apply across brand identity, packaging, and digital content. I’m driven by curiosity, cultural insight, and a passion for helping brands connect with modern audiences through meaningful design.