As an inquisitive creative my huge interest lies in producing ideas that communicate to the target audience. Through research and analyzing the core issues further believe in using creativity to evolve the process is truly giving myself an informed slant to address the design challenges effectively. My approach to the design projects is minimalist and contextual that starts with the historic graphic design principles and drawing techniques to kick start the initial draft. Being a visual pragmatist, my creative mindset is distinct and functional which always persuade me to take criticism as a part of the creative process to reach the final solution.
I am much obliged, my natural pragmatist approach keeping me aware of to put my personal critical stance in the design business what I am doing...? and why I am doing…? Through research and experimentation through the creative processes, I have learned as a communication designer my personal area of interest is in branding, technology, typography and identity design. I relish in creating a relationship between form and content through type settings, layout and application of grid system. My goal as a communication designer is to be experimental within the strict client briefs to produce consumer-oriented solutions that as well value, environmental, cultural, social and economic responsibilities. Further keen to understand how product solutions and creativity produce an outcome that explores the secret ingredient to the innovative design which is more relevant to sustainability and people.
Projects
- Meta Furniture: Brand GuidelineProject Overview: My client is a successful eCommerce technology business and they are keen to invest in the furniture private label brand for eCommerce platforms. Through with the data-driven research and market analysis, a joint venture has formed between investors, technologists, furniture designers and craftsmen to produce products based on the consumer’s wider search results. The thinking behind the identity system design is to provide engagement and bring all stakeholders at the same pod
- CHELTENHAM FESTIVAL 2020Oddscheckers online betting odds comparison service provided me with the opportunity to complete the task following their brand guideline and relevant "Cheltenham Festival" brief. Brief: "The Cheltenham Festival is a huge deal for Oddschecker. Going into the festival we have to be prepared for a lot of eventualities. We need to have creative ready to post for horses that may win the Gold Cup. Your brief is to prepare a Twitter card image as well as creative ready to be posted on Oddschecker'
- NEV car charging identity style guide// NEV car charging identity style guide // The sustainability question is intrinsic to the NEV identity design system and application of sustainability principles are the core purpose to provide renewable energy solutions that value environmental, cultural, social and economic responsibilities. It is achieved through with the discovery of a modular set of elements, minimalism and typographic approach. Communication material and application of identity system is designed to provide a sense of i
Work history
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Graphic DesignerStudio 2 Ltd
London, United KingdomFreelance
Working as a freelance graphic designer for SMEs providing identity design and web-based solutions. I have successfully achieved the client's sales targets within the planned timeline and budgets.
Skills
- Corporate Branding
- Corperate Identity
- Advertising Campaigns
- Brand Research
- Digital Concepts
- Corporate Publications
- Creative Thinking
- Adobe Create Suite
- UI Design
- Adobe XD
Education
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Graphic Communication DesignUCA - University of Creative Arts
- Farnham, United Kingdom