Metadata training film for BBC Sounds

BBC Audio asked Mule to create an animated training video to explain the importance of metadata and how it is used in BBC Sounds. The video was commissioned as part of an internal marketing campaign aimed at BBC radio & audio production teams. The creative brief was to communicate the importance of metadata and how developing good metadata standards are key to the success of BBC Sounds.

Companies

  • B

    BBC Sounds

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      Loftus Media

      Skills

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      Creative Director