Metaverse: a GenZ perspective

GenZ represents more than 30% of the global population and is also the generation who will most likely live the majority of their lives in this new world, so we thought at Multytude we'd have a conversation with them. Here are 7 main findings: 1️⃣Gen Z expectations of the Metaverse are limited by their current imagination of what’s possible.  2️⃣There’s immense confusion among Gen Z between web 3.0, the Metaverse and cryptocurrency concepts. 3️⃣Majority of Gen Z don’t want a ‘Facebook only’ Metaverse. 4️⃣Shopping is expected to be the first to adapt to this world, and a full replica of the physical shopping experience is expected. 5️⃣Gen Z would rather have their avatars be a representation of their real selves rather than a completely different identity. 6️⃣They project the ills of current social media onto the Metaverse so they’re concerned about bullying, trolling and scams. 7️⃣There’s concern about getting addicted to the Metaverse & ignoring one’s physical reality. To download th e report: https://multytude.com/metaverse_genz_research/