About me
Started my career at a VC firm and moved to Google UK where I stayed for 14 years. I’ve done partnerships development for all platform products at Google in pretty much everywhere in EMEA.
As much as I loved the company I worked for for so long, I needed to experience a new challenge (literally�) so I co-founded Multytude in 2020 which is a community app with rewards (& insights).
I love running by the way, and I am looking for a group who like trekking and cross-country �♀️, let me know if you’re interested in it too!
Projects
- Metaverse: a GenZ perspectiveGenZ represents more than 30% of the global population and is also the generation who will most likely live the majority of their lives in this new world, so we thought at Multytude we'd have a conversation with them. Here are 7 main findings: 1️⃣Gen Z expectations of the Metaverse are limited by their current imagination of what’s possible. 2️⃣There’s immense confusion among Gen Z between web 3.0, the Metaverse and cryptocurrency concepts. 3️⃣Majority of Gen Z don’t want a ‘Facebook only’
Projects credited in
- Introducing our AI-based content idea generation toolThis is Yalin - ex-YouTube employee and now founder of Multytude, an AI-based comments analysis company. We know that creator burnout is real and has serious consequences for creators from an emotional and physical wellbeing perspective. To do our bit to help, we've created the Idea Generator - an AI-based sidekick - which summarises all comments under a YouTube video and generates content ideas based on what's talked about in the comments, all in less than a minute. With our new tools, creat
- Case Study for Ideation in Food VerticalWe recently completed an ideation study for a global food brand using our app, Multytude. The client wanted to crowdsource ideas from their community to feed into their product innovation cycle. We ran a room on Multytude for free-flowing conversation on the topic with option for brand prompters to guide the dialogue. 7 days and139 comments later, we delivered insights that went beyond the client's brief. Those of you in the food/drinks space might be interested in seeing the case study. You