Métier London Market Strategy

The brief required interns to create a marketing strategy for Métier London to garner new customer bases through creative, innovative brand and marketing strategies. The creative solution behind my campaign was for Métier London to collaborate with The Ace Hotel in Los Angeles, Tokyo, Chicago, and New York City through user-generated marketing. This campaign would allow customers of The Ace Hotel to use Métier London's leather accessories as a part of their stay, allowing these customers to trial-run the product while increasing the luxury consumer experience during their stay with The Ace Hotel. Influencers within each geographic location would further the campaign message by developing social media content for each influencer's individual audience.