About me
Devon is a recent Condé Nast College graduate, with a major in (Hons) Fashion Communications with minors in digital marketing, journalism, and public relations with a breadth of internship experience with Condé Nast and internationally recognized women's ready-to-wear fashion brands.
Devon has interned with Kate Bird (VP, Global Consumer Revenue at Condé Nast) of GQ UK, to resurrect a successful, global subscription model for GQ digital and with Deborah Joseph of Glamour Magazine in her digital editorial team. Devon has also developed a technical solution for Condé Nast Group coordinating with Siobhan Keam, the Senior Innovation Manager at Condé Nast.
Devon was the editor-in-chief Condé Nast's university editorial blog, whereby grooming industry relationships, profiling seniors in the fashion and luxury sector, and contributing written content regularly.
Devon also has prior experience working with internationally recognized women's ready-to-wear fashion brands, in their digital marketing, design, and pr teams. Obligations ranged from creating content for their social media channels, executing digital marketing strategies, preparations for fashion week, liaising with journalists, stylists, and editors to spread brand awareness, selling collections to international buyers, and minor art direction for editorial or e-commerce shoots. These brands were Dennis Basso (New York), William Fan (Berlin), Rohk Studios (Paris), and Helen Anthony (London).
Projects
- Condé Nast Presentation on Web 3.0 NFT Development to their Innovation TeamI curated and presented an NFT strategy to Condé Nast to develop a phygital experience for their printed publications. This innovation allowed Condé Nast publication readers to bid for NFTs directly from physical print of covers or editorials. The concept was well received and I was given feedback on the research I conducted.
- Métier London Market StrategyThe brief required interns to create a marketing strategy for Métier London to garner new customer bases through creative, innovative brand and marketing strategies. The creative solution behind my campaign was for Métier London to collaborate with The Ace Hotel in Los Angeles, Tokyo, Chicago, and New York City through user-generated marketing. This campaign would allow customers of The Ace Hotel to use Métier London's leather accessories as a part of their stay, allowing these customers to tria
Work history
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Marketing StrategyMétier London
- London, United KingdomInternship
I produced a marketing strategy for Métier to boost sales and brand awareness through a collaboration with the Ace Hotel. Métier was founded in 2017 by American designer and accessories fanatic, Melissa Morris. The luxury, handmade, leather bags and accessories company caters to both men and women and is adorned by the likes of British royalty, American actresses, and British supermodels. The marketing concept for Métier was produced and presented to the marketing team of Métier London. The campaign was very well received by the in-house marketing.
• Market research
• Customer segmentation
• Public Speaking To The Marketing Team of Métier
• Marketing Strategy and Execution
Innovation TeamGQ
- London, United KingdomInternship
In a four-person team, we developed a new subscription model for GQ UK to increase their digital consumer retention and engagement. I worked directly with Eve McConnell who was the Executive Assistant to Vice President of Global Consumer Revenue for Condé Nast, Kate Bird.
• Business Strategy and Consumer Segmentation
• Pitch Deck Development and Public Speaking Capabilities
• Microsoft Google Productivity Suite
• Creative Problem Solving
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Skills
- Adobe Creative Suite
- Marketing Strategy
- Copywriting
- Feature Articles
- Creative Stragegy
- Editing
- Proofreading
Education
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Bachelor of Arts (BA) ESMOD PARIS
Paris, France
Women's Ready-to-Wear Fashion Design
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Bachelor of (Hons) CommunicationConde Nast College of Fashion & Design
- London, United Kingdom
Activities and societies: As student Body representative for my cohort of 2020 to 2022, I reported to Condé Nast College's HR team and the Bachelor course leader, Harriet Posner. I collected information from my cohort to share with HR and Harriet and vice versa. Condé Nast College’s BA Communication (Hons) two-year program is a well-rounded program offering its students both an academic and artistic understanding of the industry at large.
Our courses included:
Introduction to Fashion Media, Graphic Design (InDesign, Premier Pro, Photoshop, Illustrator), Journalism, Fashion Merchandising and Retail, Consumer Behaviour, Digital Strategies & PR, Ethical Issues in Fashion, Fashion Business & Entrepreneurship, Fashion Buying, Fashion Innovation Futures, Researching Fashion, Culture and Context In Fashion, Visual Communication, and A 15.000 Word Dissertation.
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