Mezi Okoubi's journey of resilience began with the challenges of dyslexia, which left him uncertain about his future. Inspired by his partner’s support, he discovered his potential and a passion for helping others do the same. His fitness brand goes beyond traditional training; it focuses on building strong relationships with clients. By integrating psychology and counselling into his approach, Alain engages clients on both physical and mental levels, promoting holistic improvement. A pivotal moment occurred when his brother pointed out Alain’s struggles with back pain, using humour to motivate him. This pushed Alain to seek a better life for himself, his mother, and his children. At the core of Mezi Okoubi's brand is the commitment to create a legacy that embodies his name and journey. He invests emotionally in his clients, ensuring they feel valued and supported, whether in individual sessions or group settings.