Dynamic Social Media Manager and Brand Consultant with a strong passion for social media strategy, brand marketing, campaign management, community growth, and organic content creation.
In my current role at Staysure Group as a Social Media Manager, I lead the strategic direction for four in-house brands - Staysure Travel Insurance, Avanti Travel Insurance, Wapp Travel Insurance, and Petsure Insurance. Partnering with content managers and the design team to ensure on-brand and effective social media initiatives, I also orchestrate the efforts of a freelance social media manager and manage two agency partnerships to ensure optimal performance across all social channels.
In my freelance capacity, I work closely with solopreneurs and small business owners, serving as their dedicated social media strategist. I manage Facebook campaigns and client budgets effectively as well as offering supplementary services such as voice-overs, content creation, and video editing. Previous experience as a Marketing Manager at Key Business Marketing involved achieving a Top 10 ranking in the 'Social Media' niche on People Per Hour, contributing to a successful company rebranding, and playing a pivotal role in client relationship management and team mentoring.
Academically, I have completed a BA in Advertising and Marketing Communications from the University of Bedfordshire, graduating with a 2:1. Additionally, I am proficient in Microsoft 365, Google Workspace, Notion, DaVinci Resolve, Sage, and Paid Social including Facebook, Instagram, TikTok, and YouTube in-stream ads.
Projects
- Mezi Okoubi - Brand SummaryMezi Okoubi's journey of resilience began with the challenges of dyslexia, which left him uncertain about his future. Inspired by his partner’s support, he discovered his potential and a passion for helping others do the same. His fitness brand goes beyond traditional training; it focuses on building strong relationships with clients. By integrating psychology and counselling into his approach, Alain engages clients on both physical and mental levels, promoting holistic improvement. A pivotal m
- RIOT E-Liquid - Social Media StrategyRiot Connex has launched a new line of vaping products featuring lower nicotine options (10mg and 20mg) while maintaining the same flavours. The products include a variety of flavours in both kits and capsules, aiming to provide a satisfying alternative for those looking to quit smoking. Riot promotes its environmentally friendly practices and encourages community building among vaping enthusiasts.
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Work history
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Social Media ManagerStaysure
- London, United KingdomFull Time
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Social Media ManagerStaysure Group
- Northampton, United KingdomFull Time
Spearheaded the social media strategy for four in-house brands, overseeing Staysure Travel Insurance, Avanti Travel Insurance, Wapp Travel Insurance, and Petsure Insurance.
● Supervised a freelance social media manager responsible for implementing specified strategies, conducting research, and handling scheduling and engagement tasks.
● Oversaw two agency partnerships, serving as the crucial link between them and the business, ensuring optimisation of all social channels, adherence to deadlines, and accountability for KPIs and OKRs.
● Administered up to £60K per annum in budgets for ad campaigns across all brands.
● Worked closely with content managers and compliance teams to ensure on-brand messaging and adherence to compliance standards.
● Partnered with the design team to implement organic and paid post ideas, leverage brand assets, and create reactive content.
● Achieved successful verification of the Staysure business Facebook page within the first 4 months as Social Media Manager.
● Expanded the Avanti Facebook community by 15,000 members since June 2021 and surpassed 30,000 members for the Petsure Facebook community as of its launch in July 2021.
● Engaged regularly with influencers with a reach of up to 1 million followers.
● Contributed to the team working on national PR activations that secured press coverage from the BBC, The Telegraph, and ITV’s This Morning.
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Skills
- Social Media Advertising
- Social Media Marketing
- Facebook Advertising
- Brand Strategy
- Marketing Automation
- Client Management
- Content Creatiion
Education
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Marketing and Advertising CommunicationsUniversity of Bedfordshire
- London, United Kingdom