MG Motors brand re-launch

  • Mark Thornicroft

Award-winning agency, White Clarke Creative commissioned me to work on this brand relaunch. I worked in a team with a copywriter to generate strong sales messages for a commercially-led marketing campaign. I created the identity to effectively communicate ‘great value for money’, yet clearly signalling a fresh reboot of the brand’s look and feel. I developed designs across print, advertising, point of sale, digital…even graphics for the cars: • Dealer showroom point of sale and window graphics • Display advertising for press • Animated display banners for digital • HTML campaign emails • Direct Mail • Vehicle graphics • Range brochure The campaign focused on selling cars and met MG’s commercial objectives, delivering measurable volumes in car sales.