Miami Ad School

During the Summer of 2016, I attended Miami Ad School San Francisco's Account Planning Boot Camp. It's a 12-week long intensive programme that introduces participants to the world of advertising brand strategy. I learned about the art of forming insights, writing briefs, working with creatives, and pitching ideas. My full portfolio, including the strategy behind each campaign, can be found at http://eringachoki.com/portfolio/miami-ad-school/.