My professional background can best be described as 'eclectic'. I've worked in fields ranging from urban planning & development to media and B2B services. My roles have spanned marketing communications, operations, and logistics. I've also had side hustles in writing and film.
I recently relocated from Cleveland, Ohio, USA to London in October 2018, and am now a Market Research Strategist at Instapanel. You can read more about my journey on my portfolio, which is linked below.
Projects
- Redefining a beauty campaignI'm currently working on a speculative advertising campaign, which reimagines the advertising for a major multicultural beauty company. After seeing the company's previous campaign fail, I began to think of ways that it could've met its advertising objective in a successful manner. I've made a creative brief, which outlines a new strategy for the brand, and am working with a team of creatives to execute the campaign. The campaign is still in its conceptual stage, and details will be released o
- Miami Ad SchoolDuring the Summer of 2016, I attended Miami Ad School San Francisco's Account Planning Boot Camp. It's a 12-week long intensive programme that introduces participants to the world of advertising brand strategy. I learned about the art of forming insights, writing briefs, working with creatives, and pitching ideas. My full portfolio, including the strategy behind each campaign, can be found at http://eringachoki.com/portfolio/miami-ad-school/.
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Work history
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Freelance WriterFreelance
London, United KingdomFreelance
Over the years, I've done countless side projects related to writing (including creative writing, marketing communications, and blogging). A few of these include:
• Executive Media Producer, The Adventures of Fab Jenkins (January 2014 – Present): Wrote scripts and oversaw a production team of over 15 personnel for a fashion marketing web series. I'm currently working on the strategy for the future of the project.
• Promotions, To New Beginnings (June 2015 – March 2016): Administered the public relations strategy and execution for an online web drama, including planning a watch party.
• Contributor, aliljoy.com (September 2013 – January 2015): Wrote for a UK-based blogging collective that focuses on love, life, society, and finding the treasure in the trial.
• Creator, BackTalk Magazine (November 2003 – June 2011): When I was 14, I was awarded a grant from the Cleveland Foundation's Civic Innovation Lab to launch BackTalk, an online magazine which highlighted places, events, and issues that were of interest to Northeast Ohio youth. My duties included composing articles, in addition to sourcing and editing contributions from local young adults.
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Business Operations CoordinatorArdleigh Minerals, Inc.
- Cleveland, United StatesFull Time
I worked for a small industrial recycler twice, and my second role focused on business operations. I assisted with coordinating and tracking supplier shipments from clients, which included several Fortune 500 companies. I also crunched numbers in Excel in order to determine how much money suppliers would receive.
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Skills
- Qualitative Research
- Brand Strategy
- Copywriting
- Marketing Strategy
- Media Production
- Brand Planning
- Storytelling
- Consumer Insights
- Content Creation
Education
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CertificateMiami Ad School
- San Francisco, United States
Participated in the Account Planning Boot Camp
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PostgraduateImperial College Business School
- London, United Kingdom
Took courses in Business Management
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