Redefining a beauty campaign

I'm currently working on a speculative advertising campaign, which reimagines the advertising for a major multicultural beauty company. After seeing the company's previous campaign fail, I began to think of ways that it could've met its advertising objective in a successful manner. I've made a creative brief, which outlines a new strategy for the brand, and am working with a team of creatives to execute the campaign. The campaign is still in its conceptual stage, and details will be released on the project once it's completed. The photo that I've used in the meantime can be credited to Eye for Ebony at https://unsplash.com/@eyeforebony.