Michelin man Augmented Reality Magic Mirror

Michelin traditionally attracts visitors by displaying supercars. They wanted more interactivity and brand storytelling, so I created this digital engagements that raised brand awareness through play. This activation turned guests into Bibendum (the Michelin Man) and was designed to replicate free freedom of movement. It had wide appeal across all ages and particularly entertained younger race fans, who spent most of their time doing their favourite internet dance moves.