About me
I'm a senior creative with experience across advertising, publishing and events.
Using technology, I've created successful experiences for global brands (Mercedes Benz, Aston Martin, British Airways, Porsche, Michelin, Nissan) at major sporting events, exhibitions, launches and conferences.
I now use Augmented, Virtual and Mixed Reality to tell engaging brand stories, simplify complex company messaging and reimagine communication.
Projects
- Nissan PARTe-VAN activation UEFA Champions League Final, BerlinNissan Europe wanted a world first to raise awareness of their e-NV200 all-electric MPV. The PARTe-VAN sat outside the Olympiastadion and featured a rooftop DJ booth, 14,000W sound system, automated cocktail maker, Selfie drone, LED dance floor, Augmented Reality screens and the world’s largest solar-powered disco ball. After success at the launch event, it was put on a European tour and used as an attractor at Nissan dealer events to promote electric mobility.
- Michelin man Augmented Reality Magic MirrorMichelin traditionally attracts visitors by displaying supercars. They wanted more interactivity and brand storytelling, so I created this digital engagements that raised brand awareness through play. This activation turned guests into Bibendum (the Michelin Man) and was designed to replicate free freedom of movement. It had wide appeal across all ages and particularly entertained younger race fans, who spent most of their time doing their favourite internet dance moves.
- Mercedes AMG Petronas Formula One Team VR pit stop experienceThis Virtual Reality pit stop experience gave guests at the Rolex British Grand Prix, insight into the high pressure world of the Mercedes Formula One pit lane. Ahead of the race simulation, they were given a training introduction with voice over and tour of the garage and pit lane. Then a familiarisation of the virtual wheel gun and wheel change process. They were then called on to join the pit crew and change a tyre during a virtual race, receiving a score for speed and accuracy, along with de
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Work history
Creative DirectorEventsTag
- London, United KingdomFull Time
Creative Director creating digital experiences and photo moments for global brands at major sporting events and park attractions.
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Creative DirectorCSM Live
- London, United KingdomFreelance
Creative Director creating experiential work for clients including Aston Martin, British Airways, HSBC, Castrol, Burger King and Lidl at major sporting events.
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Skills
- Creative Direction
- Art Direction
- Augmented Reality
- Virtual Reality
- Digital Advertisement
- Digital Deisgner
- Digital Storytelling
- Digital Transformation
- 3D Conceptualization
- Conceptual
Education
HNDLondon College of Communication, UAL
- Elephant and Castle, London, UK
Higher National Diploma in Typographic Design