Micio wayfinding and branded environments agency rebrand

  • Simon Morris
  • Luke Tipping

Micio is one of Australia’s best wayfinding and branded environment design firms. They asked us to evolve their corporate identity and deliver assets to help position their brilliance with greater clarity. The new design language aims to communicate to the target market that MICIO is the home of technical prowess, wayfinding expertise and 3D design. A design language that instantly communicates that MICIO understands the industry, the market, the challenges, the opportunities, and the future of spatial branding. A design language that brings a fresh perspective to a bloated industry undergoing huge change, where historic answers are no longer solutions.