ArtTactic’s recent “Women Artists” report (February 2024) has found that female artists have achieved record prices at auction, with more lots at Christie’s, Sotheby’s, and Phillips’ Contemporary or “Now” auctions coming from female artists than ever before. As such, there are clear and encouraging signs that the market for women artists – especially in the Ultra-Contemporary bracket – is changing for the better. However, how can one distinguish soaring, if not speculative prices attained at such auctions from potential markers of tomorrow’s blue-chip women artists? This article attempts to respond to this question by first taking a closer look into recent and pertinent reports, before outlining a tentative account of what will need to happen to such female artists and their works in order to remain on the minds and walls of collectors in the future. (MADE IN BED MAGAZINE, March 2024)