“One day of extra energy use [from overfilling electric kettles] is enough to light all the streetlights in England for a night.”
This quote by Leyla Acaroglu during her 2014 TED Talk inspired us as designers and innovators to rethink the electric kettle. Here at MIITO we love a good cup of tea, but let’s face it: traditional kettles are wasteful. In order to make a simple cup of tea, you end up overfilling the kettle. This wastes energy and water and also means you have to wait longer for it to heat up. We set out to change this by eliminating the electric kettle completely and replacing it with MIITO.