Projects
- Telekom Electronic Beats - 20 year anniversary bookFor its 20 year anniversary, Telekom Electronic Beats published a book of essays featuring contributors like Honey Dijon, Billie Eilish, Stefan Marx, Whitney Wei, Gunseli Yalcinkaya, Laura Aha, Thomas Venker, Dixon, and Aida Baghernejad. I wrote and original essay on social media and digital culture, and managed the marketing strategy of the book across Telekom Electronic Beats' own channels.
- MIITO Kickstarter campaign“One day of extra energy use [from overfilling electric kettles] is enough to light all the streetlights in England for a night.” This quote by Leyla Acaroglu during her 2014 TED Talk inspired us as designers and innovators to rethink the electric kettle. Here at MIITO we love a good cup of tea, but let’s face it: traditional kettles are wasteful. In order to make a simple cup of tea, you end up overfilling the kettle. This wastes energy and water and also means you have to wait longer for it to
Work history
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CopywriterFreelance
Berlin, GermanyFreelance
• Contributing features and reviews to a variety of seminal publications covering emerging music including FACT, Crack Magazine, Resident Advisor, Electronic Beats and Thump
• Produced and hosted shows on radio stations such as Byte.fm, Deltaradio fm and Fritz Radio
• Created SEO-driven blog posts to increase sales for international festival clients such as Electric Elephant (Croatia), WECANDANCE (Belgium), Wooded (Poland) and Oasis festival (Marocco)
• Translated and copy-edited the Resident Advisor App for its German iTunes launch
• Produced media-rich content such as daily blog posts and short films reporting on the fashion scene in New York and managed social media channels in order to increase sales for the fashion brand OTTO
• Provided copywriting services during the duration of the Kickstarter campaign to ensure the campaigns success, which reached over 6,052 backers who pledged €818,098 to help bring MIITO to life.
Responded to 30-40 customer service emails daily, by personally explaining the product or by introducing the customer to the correct staff member
Skills
- Copywriting
- Editing
- Concepts
- Creating Stories
Awards
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Grand PrixEurobest Awards