• Kathryn Cox

AR. DIGITAL EXPERIENCE. CONTENT. GAMES. DOWNLOADS. APP. UX/UI COLLABORATION. To celebrate Christmas, Milka launched an AR Advent Calendar across Germany, France and Austria. The AR calendar for kids 8-10 yrs, works with a corresponding Milka app. When pointing a smart device at a window, kids can unlock content to watch, play and share every day up to Christmas.

Working with UX and UI designers Play Nicely and Adjust Your Set, I developed the integrated strategy and content which appears in an illustrated Milka alpine world. From animated films, games, downloads, to the app itself, this digital experience told the magical story of a family who unlock the true spirit of Christmas day by day.
The project took the best part of a year to create and featured in the press; Little Black Book, The Marketing Blog and Le Book, amongst many more online publications. Title: Milka Christmas Countdown Calendar Client: Mondelēz International Agency & Production Company: Adjust Your Set Creative Director: Kathryn Cox Senior Account Manager: Sophie Archer Director/Copywriter: Kathryn Cox Planner/CSU Director: Harvey Cossell Illustration: Kerry Hyndman Animation: Fred & Eric   App Build & Interactive: Play Nicely Audio Post Production: Tamborine Calendar Concept: Taxi Studio   Post Production: Adjust Your Set