Our design team worked very closely to ensure the campaign was reflected within the window display and interiors. Incorporating cascading faux florals which, gradually taking over the store walls, celling and furniture.
Mirrored geometric shapes hang within the florals and are angled on shelves to create a kaleidoscope effect. Outside the main window is a bespoke made bench covered in florals as the bench frames the neon lettering spelling out ‘In Bloom, allowing for an impactful photo opportunity for shoppers and passers-by.