About me

Managing Director of Prop Studios and FormRoom. Established in 1979, Prop Studios is one of London’s leading retail design agencies. We craft engaging experiences for brands, based on a deep understanding of consumer behaviour and constant creativity. Working alongside our sister division FormRoom, we create seamless experiences across online and physical spaces. Prop Studios understand how to influence brand connections. We distil consumer insight and brand identity into experience. Working with established brands such as Nike, Selfridges and Harrods and younger brands such as Facegym and Neom, we have created window displays, in-store visual merchandising, sculpture and events for 38 years. We have taken our work around the globe, providing research, design, production and installation to the USA, Middle and Far East and Europe for brands such as Hyundai, Ted Baker and Anya Hindmarch.

QuestionsProjectsExperienceTeam

Projects credited in

• Ted BakerCommercial Street, London
• 1

  Levi'sShowroom, Eastcastle Street
• 5

  Natrually - Store Branding and DesignNaturally approached FormRoom to craft their brand identity and design their UK store roll-out. From cheese to charcuterie, freshly baked bread to pasta, each of Naturally’s produce can be traced across its journey through Europe, from the markets of Madrid to the direct to the shopfront on London’s Holloway Road. Naturally offers quality produce with a transparent supply chain at an affordable price point. Having found it frustrating to find good quality food at an affordable cost whilst knowin
• 1

  Absurd BirdExeter
• Neom OrganicsLeeds Store Design
• 1

  Kiehl's , Chelsea in Bloom Prop Studios was invited to design and build Kiehl’s first ever Chelsea in Bloom floral installation. The theme of the prestigious annual floral show was ‘Floral Safari’, and we were invited to create a floral installation which tied in with the Safari theme and also showcased Kiehl’s newly released Midnight Recovery Botanical Cleansing Oil.

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Work history

Business DirectorProp Studios Ltd
Apr 2014London, United KingdomFull Time
As Business Director of Prop Studios and FormRoom I develop and oversee all departments including: Finance, HR, Marketing, Client Services, Project Management and Design.
Business DirectorFormRoom
Apr 2014London, United KingdomFull Time
As Business Director of Prop Studios and FormRoom I develop and oversee all departments including: Finance, HR, Marketing, Client Services, Project Management and Design.

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Skills

• Management
• Consumer Insights
• Strategy
• Financial Accountability
• Team Development
• Creative Agency
• Creative Consultancy
• Retail Design
• Brand Storytelling
• Creative Direction