Miller Harris ‘Up Close’ campaign

  • Zoe Williams
  • Holly Kielty

This brief was for a campaign concept for the relaunch of Miller Harris’ bath and body collection. ‘Up Close’ was the idea, depicting the personal and intimate interaction we have with ourselves and the Miller Harris products/scents when we’re alone in our bathrooms. It’s when we’re at our most vulnerable, up close with our bodies and thoughts. We wanted to capture the essence of this in the campaign. Shot through the ingredients in a candid and voyeuristic approach to give the sense of being ‘up close’, we shot each scent’s ingredient touching the body and skin, as if from the view point of the person. Product shots were also captured shot through the ingredients. The work went through into a multi-channel execution from paid social, in-store POS, web/digital and printed press. Team Creative Strat & Copy – Holly Kielty Photography – Fleur Aria Florals – Harriet Parry