Zoe Williams

Zoe Williams

Art Director & Designer at Zoe Marie DesignsLondon, United Kingdom
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Pip Jamieson
Charles Olayinka
Ella Masters
Zoe Williams

Zoe Williams

Art Director & Designer at Zoe Marie DesignsLondon, United Kingdom
About me
Creative leader, designer and art director with over 12 years experience creatively building brands, big and small. I've worked in agency and in-house, but my genuine passion lies with innovative, exciting brands with bags of purpose. My specialism lies in Art Direction & Design. Over my career I've worked for and with some top brands such Canon Europe, Visa, Bloom & Wild, The White Company, Seiko, Hi-Tec, Pure Collection, Boots, Liberty London, Mother of Pearl, William Morris, Miller Harris, Boots and Matthew Williamson.
  • Miller Harris ‘You’re Invited’ Christmas campaign
    Miller Harris ‘You’re Invited’ Christmas campaignAfter years of holding back, we all want this Christmas to be unforgettable. We’re dusting off the high heels, chilling the fizz and laying the table. This route is an invitation to celebrate - really celebrate - up close and personal with the people, and the scents, you love - be it at a glamorous gathering or an intimate family feast. From the seductive to the uplifting, our scents will take partygoers from their dressing table to the afterparty in one sensuous, irresistible, visceral journe
  • Chelsea in Bloom for Club Monaco
    Chelsea in Bloom for Club MonacoI creatively concepted and designed the retail windows for Club Monaco for Chelsea in Bloom, working with their fab team and a team of florists to bring to life. We were awarded silver and were voted the People’s Choice winner for the design. The design concept was around re-creating the feeling of a jungle in their windows - with window 1 being the undergrowth and window 2 being the canopy. There were exotic animals hidden in each window, from monkeys and snakes to parrots where the viewers we
  • Miller Harris ‘Up Close’ campaign
    Miller Harris ‘Up Close’ campaignThis brief was for a campaign concept for the relaunch of Miller Harris’ bath and body collection. ‘Up Close’ was the idea, depicting the personal and intimate interaction we have with ourselves and the Miller Harris products/scents when we’re alone in our bathrooms. It’s when we’re at our most vulnerable, up close with our bodies and thoughts. We wanted to capture the essence of this in the campaign. Shot through the ingredients in a candid and voyeuristic approach to give the sense of being ‘
  • No7 Organic social design
    No7 Organic social designA variety of storyboard and concepts for on-going organic social content for No7. Featured on IG, FB & TikTok. Profiling important calendar dates and new product launches.
  • Bloom & Wild Identity & Design
    Bloom & Wild Identity & DesignOver the past 5 years I’ve been working to lead and build Bloom and Wild's creative identity, creative team and in-house design studio. I've seen the business through multiple phases of growth, including into 5 territories and adapting our look and feel through growth at scale. Key responsibilities included brand identity & creative direction, ATL and BTL campaign creation & oversight, retail / experiential design and oversight, digital design (email, CRM, paid social), packaging, team managem
  • Canon Europe - Think Digital magazine
    Canon Europe - Think Digital magazineTo reconsider the purpose, use and design of Canon's 'Think Digital' magazine - supplied to print professionals about the latest innovations and technologies in their industry. This is a quarterly publication, with photo and video shoots, themed issues and certain content all contributed to by our creative strategy. Agency // thisisfst Creative team // Steve Whapshott, Zoe Williams Strategy & Copywriter // Alex Cleveland
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Projects credited in
  • Bloom & Wild x Wild at Heart 2017-18 Campaign
    Bloom & Wild x Wild at Heart 2017-18 CampaignNikki Tibbles Wild at Heart is one of the world's most famous florists. Known for her generous, exquisite bouquets and brilliant party blooms, she has decked out events from Kensington Palace to Doha. Teaming up with Bloom & Wild the UK's most loved online florist for the first time brought about a campaign that focussed on modern heritage. Featuring autumnal bouquets that featured key stems from floriography - the Victorian language of flowers - the brand reinvented flowers with modern meanin
  • Mother of Pearl x Bloom & Wild
    Mother of Pearl x Bloom & WildOur collaboration with print-obsessed fashion label Mother of Pearl was a celebration of peony season, the world’s most-fashionable flower. The partnership mixed pop-art patterned letterboxes with playful peony bouquets that deliver an exquisite gift for those you love.
  • Bloom & Wild x Liberty
    Bloom & Wild x LibertyFour limited edition bouquets were created inspired by Liberty's archival prints. Each one was delivered in a box was adorned with Liberty print.
  • Open call: Design Bloom & Wild's Summer Letterbox
    Open call: Design Bloom & Wild's Summer LetterboxBloom & Wild have launched Outside the Box, an open call for creatives with a passion for packaging design. Want to join their high-profile packaging portfolio? Submit your entry by March 31: https://www.bloomandwild.com/outside-the-box The chosen winner will receive a commission of £2,500 and have their box seen by thousands of Bloom & Wild’s customers. Over the years, Bloom & Wild have collaborated with brands and designers to create beautiful boxes for their bestselling letterbox flowers.
  • Liberty x Bloom & Wild
    Liberty x Bloom & WildBloom & Wild, the UK’s most beloved flower brand created a limited edition range of five stunning bouquets for Autumn 2018, in collaboration with the iconic Liberty Print range of fabrics. In honour of the treasured British heritage brand, Bloom & Wild matched seasonal bouquet designs inspired by each bespoke Liberty Print box for a truly creative collaboration. The Liberty Print patterns that grace the side of the boxes are Tana Lawn patterns designed by Phoebe & Jo, Rachel, Elysian Day and Cia
  • Thoughtfulness
    ThoughtfulnessDirector and producer for Bloom & Wild film series
Work history
    Art Director & DesignerZoe Marie Designs
    London, United KingdomFreelance
    Bloom & Wild logo
    Bloom & Wild logo
    Creative DirectorBloom & Wild
    London, United KingdomFull Time
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  • Art Direction
  • Creative Art Direction
  • Storyboarding
  • Brand Storytelling
  • Visual Storytelling
  • Team Development
  • Team Leadership
  • Team Management
  • Creative Team
  • Brand Assets
  • Brand Design
  • Brand Developent
  • Identity Design
  • Brand Identity
  • Branding Identity
  • Visual Identity
    (BA hons) Graphic DesignThe Arts Institute Bournemouth
     - Bournemouth, United Kingdom