Zoe Williams

Zoe Williams

Head of CreativeLondon, United Kingdom
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Zoe Williams

Zoe Williams

Head of CreativeLondon, United Kingdom
About me
Hi, I'm Zoe! I'm a creative leader and art director with over 10 years experience creatively building brands, big and small and leading teams to do so.
Projects
  • Canon Europe - Think Digital magazine
    Canon Europe - Think Digital magazineTo reconsider the purpose, use and design of Canon's 'Think Digital' magazine - supplied to print professionals about the latest innovations and technologies in their industry. This is a quarterly publication, with photo and video shoots, themed issues and certain content all contributed to by our creative strategy. Agency // thisisfst Creative team // Steve Whapshott, Zoe Williams Strategy & Copywriter // Alex Cleveland
  • Care Wildly - Bloom & Wild creative platform and TV advert 2020
    Care Wildly - Bloom & Wild creative platform and TV advert 2020As Head of Creative at Bloom & Wild, I worked in a collaborative team of in-house brand leaders and our creative agency Other to help shape the new creative framework for our brand called 'care wildly'. We launched the idea with a beautiful and emotionally poignant film challenging the cliches of the flower industry as a summary of everything that Bloom & Wild strives to facilitate for our customers - their acts of caring wildly. This was also supported by brand-led social advertising showca
  • Matthew Williamson x Bloom & Wild Christmas collection
    Matthew Williamson x Bloom & Wild Christmas collectionOverseeing and leading the creative concept, art direction and packaging design for our limited edition Matthew Williamson collection of bouquets and luxury packaging. Photographer - Rebecca Westcott Designer - Jess Ward Stylist - Laura Sawyer
  • Bloom & Wild - Sainsbury's instore point of sale
    Bloom & Wild - Sainsbury's instore point of saleConcept development and design roll-out of point of sale and packaging for Bloom & Wild's first physical in-store space (for a digital first D2C brand).
  • Bloom & Wild x Nikki Tibbles Wild at Heart - Floriography guide
    Bloom & Wild x Nikki Tibbles Wild at Heart - Floriography guideA series of still life floral images for the Bloom & Wild x Nikki Tibbles Wild at Heart A/W campaign launch, where key influencers chose the flower that most represented their personality by the symbology and meaning behind the flower. These images were the basis of the concept which were then worked into campaign materials such as invites and event guides. Photographer - Rebecca Westcott
  • Bloom & Wild Christmas campaign
    Bloom & Wild Christmas campaignArt Direction & production for Bloom & Wild's Christmas campaign, 'British Townhouse' theme. Stylist - Rose Hammick Photographer - Cath Gratwicke Florist - Amelia Christoffers Videography - Detail Films / Luke Rance
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Projects credited in
  • Thoughtfulness
    ThoughtfulnessDirector and producer for Bloom & Wild film series
Work history
    Bloom & Wild logo
    Bloom & Wild logo
    Head of CreativeBloom & Wild
    London, United KingdomFull Time
    The White Company logo
    The White Company logo
    Retail Designer (interim)The White Company
     - London, United KingdomFreelance
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Skills
  • Art Direction
  • Creative Art Direction
  • Storyboarding
  • Brand Storytelling
  • Visual Storytelling
  • Team Development
  • Team Leadership
  • Team Management
  • Creative Team
  • Brand Assets
  • Brand Design
  • Brand Developent
  • Identity Design
  • Brand Identity
  • Branding Identity
  • Visual Identity
Education
    T
    T
    (BA hons) Graphic DesignThe Arts Institute Bournemouth
     - Bournemouth, United Kingdom