miMed

While working for Chermayeff & Geismar & Haviv, I was in charge of developing identity guidelines for miMed, a global health care company, to guarantee the correct use of the previously designed logo. Working closely with the partners I defined rules for the use of color, imagery, typography, and digital outcomes, amongst many others. – Created brand identity guidelines, oversee graphic design, and designed full suite of print and digital collateral including outdoor advertising, external signage and social media. – All images provided by Chermayeff & Geismar & Haviv.