Graphic designer by training, problem-solver by trade.
I am a visual designer based in London. I work in the fields of design, retail, education, social impact, art and culture, creating through a wide range of disciplines such as branding, corporate and editorial design, illustration, communication, creative concept and strategy.
Skills:
• Branding
• Communication
• Art Direction
• Creative Concept
• Budget management
• Leadership
• Problem Solving
• Typographic sensibility
• Story telling
• T-shaped profile
Industries:
• Design
• Technology
• Retail
• Education
• Social Impact
• Art
• Culture
Technology:
• InDesign
• Photoshop
• Illustrator
• Bridge
• Word
• Excel
• PowerPoint
• Keynote
• Pages
• Numbers,
• Slack
• Page Proof
• MailChimp
• Square Space
• Lead Pages
Projects
- Samsung 837Located in Manhattan’s Meatpacking District, Samsung 837 is a brand showcase of immersive installations and Samsung product experiences that combine art and technology promoting hundreds of cultural events year-round with partners such as Netflix, Spotify, Fortnite, Pokémon GO, etc. Working closely with the Art Director I designed collateral for over 300 events keeping the rigor and integrity of Samsung Global and Brand Experience Guidelines. – Designed full suite of print and digital collater
- Nina ThomasThe visionary Spanish-French filmmaker, Nina Thomas, re-launched her personal film company in 2020. Based between New York and Paris, she is devoted to creating extraordinary documentary and commercial work. The iconic director/editor’s work has been featured in GQ, Vogue and Esquire Magazine, amongst many others. – Created graphic narrative and visual concept for the brand. Designed logo and icon based on legendary typeface Marlet Swash. Designed full suite of print and digital collateral inc
- DrinkworksDrinkworks is a beverage innovation company defining new ways to make it simple to enjoy a variety of bar-quality drinks at home. With retailers in over 20 states in the US including Walmart, Target and Best Buy, Drinkworks commissioned Chermayeff & Geismar & Haviv to redesign their existing logo and develop Identity Guidelines. – Designed pitch deck for client, print and digital collateral including packaging design, retail branding, web design, app icon, outdoor advertising and promotional i
- Mercy for AnimalsMercy For Animals is an international non-profit animal advocacy organization dedicated to prevent cruelty to farmed animals and promote compassionate food choices and policies. While working for Chermayeff & Geismar & Haviv, I was in charge of developing branding and campaign work for the organization as well as print and digital collateral. – Art direction and management — designed full suite of print and digital collateral including official poster, print materials and supervision of graphi
- Café del SurInternational coffee brand, del Sur, opened its doors in Brooklyn in 2020. Aiming to rediscover their Colombian roots, the company launched a new line of products along with a series of limited-edition pieces. – Created graphic narrative and visual concept for the brand. Package design and full suite of print and digital collateral including textile and social media as well as promotional items.
- CENTRO’s Graphic IdentityCENTRO is Mexico’s leading university specializing in creative industries. While being Director of Design my main goal was to understand and identify internal and external communication needs and unify various academic departments into an overall brand identity. I led a team of over 15 people from different disciplines –designers, developers and writers– in order to bring the University’s communications under the same creative umbrella. – Created brand identity and implementation guidelines f
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Work history
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Freelance Graphic DesignerPRM Creative
- New York, United StatesFull Time
• Part of dedicated in-house creative team for Samsung, the 6th most valuable global brand.
• Designed collateral for Samsung 837, the Brand Experience Center promoting over 300 cultural events.
• Creative concept for Samsung Home Appliance point of purchase for over 6,000 retailers in the US.
• Worked with account, copy and design teams to uphold the integrity of Samsung Global Brand Guidelines.
• Designed Samsung’s official Skateboard for the 2021 Olympics.
• Developed and managed digital communication strategy for PRM Creative (Instagram, LinkedIn and Behance).
• Created brand identity for PRM Creative print, digital and social channels.
• Pitched rebrand of Wasserman, the 2nd largest global sports talent agency in the US.
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Freelance Graphic DesignerChermayeff & Geismar & Haviv
- New York, United StatesFull Time
• Worked directly with partners; creators of iconic branding such as Chase Bank, NBC and National Geographic.
• Developed branding and campaign work for GoFundMe, Drinkworks by Keurig, Mercy for Animals and miMed.
• Designed digital collateral for over 6 different clients spanning social media branding, web content and video.
• Created pitch decks for over 6 large-scale projects.
• Delivered final logo artwork for more than 500 external files.
• Designed full suite of print collateral including stationary, promotional items, outdoor advertising and signage.
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Skills
- Branding
- Communication Strategies
- Art Direction
- Creative Concepting
- Budget Management
- Leadership
- Problem Solving
- Typography
- Storytelling
- Organised
Education
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Diploma in Design and Communication Strategies on Social NetworksCentro de diseño, cine y televisión
- Mexico City, Mexico
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Diploma in Creative Coding for DesignersCentro de diseño, cine y televisión
- Mexico City, Mexico
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