Mind Charity & EFL Social Campaign

For Mind's latest mental health campaign with the EFL the aim was to urge football fans to be there for their mates and their mental health. To help encourage them to be up front about having their mate's back, we came up with the simple visual idea of wearing a footy shirt backwards to show your support, with the hashtag #haveyourmatesback

EFL players got involved by wearing their shirts backwards and posting on social.
This also included a frank expose by some well known figures within EFL about their experiences with mental health.

The campaign trended on social media.
Quest TV presenter backing the campaign by wearing his footy shirt backwards.
Press coverage.

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