Mind The Meal Campaign

The "Mind The Meal Campaign" aims to raise awareness about eating disorders (EDs) among young people aged 16 to 25 in the UK. It addresses misconceptions and stigma surrounding EDs by promoting open conversations and understanding. The campaign's objectives include increasing awareness by 20%, shifting attitudes towards viewing EDs as non-taboo, and fostering empathy rather than shame. Utilizing social media, particularly Instagram, it engages influencers and encourages individuals to share their experiences. The campaign runs from February 1 to March 14, 2021, and will evaluate its impact through surveys and social media metrics.