About me
Banu is a creative dedicated to merging aesthetics with social innovation. Her work focuses on designing transformative digital spaces that uplift communities. She believes innovative design goes beyond enhancing visual appeal—it serves as a powerful tool for improving lives, promoting well-being, and driving sustainable development in underserved areas. Banu's work seeks to operate at the intersection of sociology and design.
Projects
- Ornua Kerrygold Christmas CampaignThe "Kerrygold USA Presentation" provides an overview of the marketing strategies employed by Ornua, the Irish dairy cooperative known for the Kerrygold brand. It emphasizes the significance of storytelling in fostering a deeper emotional connection with consumers by focusing on product provenance, sustainability, and creative recipes. The presentation highlights Kerrygold USA's effective use of humor and memes on social media to engage a diverse audience while maintaining a warm and approachabl
- Coldr x FĂĽd CampaignThis agency life PR proposal outlines a strategic plan to enhance brand visibility for FĂĽD, a healthy energy drink founded by Philip Udeh. The proposal focuses on targeting young women aged 18 to 35 in London, highlighting FĂĽD's health benefits and commitment to sustainability. Key objectives include raising awareness, fostering community engagement, and driving sales ahead of new product listings. The strategy involves collaborations with influencers, podcast initiatives, and participation in s
- TIAFI Public Relations & Social Capital ProjectMy research project at TIAFI, a grassroots NGO in Turkey, focused on the essential role of access to education in fostering social inclusion and building social capital, particularly for Syrian refugees. Education is not only a fundamental right but also a tool that empowers communities to rise out of adversity. My work explored how public relations can facilitate the inclusion of marginalized groups by strengthening communal relationships between NGOs, local authorities, and the communities the
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Work history
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Social Media & Community ManagerBrain Fud
 - London, United KingdomInternship
⋆Social Media Strategy & Management
Formed key relationships with influencers across social media platforms.
Managed and facilitated social media communities, developing discussions.
Set targets to boost brand awareness and increase customer engagement.
Managed the budget for social media activities.
⋆Research & Analysis
Conducted audience research to understand target demographics.
Researched and evaluated the latest trends and techniques to improve social media performance.
Analyzed competitor activity to stay competitive in the market.
⋆Client & Team Collaboration
Liaised with clients through calls, emails, and meetings.
Educated staff on social media use and promoted its integration within the company.
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Social Media Assistant & PANok Nok London
 - East London, UKPart Time
⋆Social Media:
Content Creation: Developed visually appealing content and ensured consistent posting to maintain a professional and engaging feed.
Community Engagement: Actively managed interactions, responding to comments and messages to foster a strong, positive community.
Influencer Outreach: Identified and collaborated with relevant influencers to expand reach, build partnerships, and increase brand visibility.
Analytics: Monitored performance metrics and optimized strategies to drive growth and engagement.
⋆Designer Support & Communication:
Accompanied the designer to showroom appointments, both locally and internationally.
Maintained strong, consistent communication with the designer, including out-of-hours support.
Oversaw studio operations during the designer’s absence.
⋆Event & Brand Management:
Assisted in organizing music events and pop-up shops that aligned with the brand's image.
Worked under tight deadlines leading up to London & Paris Fashion Week.
⋆Client & Media Relations:
Liaised with clients through calls, emails, and meetings.
Wrote press releases to promote the brand.
Clients included Haig Club, Bumbu; 5Eleven Magazine, Penhaligons and Filorga
⋆Operations & Sales:
Managed and organized multiple databases for efficient workflow.
Developed line sheets for buyers and assisted in the sales process.
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Skills
- Visual Storytelling
- Influencer Engagement
- Client Relations
- Social Media Marketing
- Brand Management
Education
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Professional Interior DesignNational Design Academy
 - Nottingham, United Kingdom
During my studies, I delved into understanding spaces and client needs. I mastered creating floor plans and elevations by hand, enhancing my sketching and drawing skills, critical for visualising space utilisation and furniture placement. A significant focus was on lighting design, learning to select and integrate various lighting types to enhance my projects aesthetically and functionally. This knowledge allowed me to adeptly choose lighting that complements my schemes, understanding the nuances between task, ambient, and decorative lighting. The course culminated in a professional project where I synthesized my skills to design a comprehensive interior scheme, incorporating color schemes, surface finishes, and spatial planning. This project honed my ability to produce detailed furniture layouts and lighting plans, showcasing my competency in creating visually appealing and functional designs.
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Interior Styling CertificationLasalle college
 - Istanbul, Turkey
During my studies, I delved into understanding spaces and client needs. I mastered creating floor plans and elevations by hand, enhancing my sketching and drawing skills, critical for visualising space utilisation and furniture placement. A significant focus was on lighting design, learning to select and integrate various lighting types to enhance my projects aesthetically and functionally. This knowledge allowed me to adeptly choose lighting that complements my schemes, understanding the nuances between task, ambient, and decorative lighting. The course culminated in a professional project where I synthesized my skills to design a comprehensive interior scheme, incorporating color schemes, surface finishes, and spatial planning. This project honed my ability to produce detailed furniture layouts and lighting plans, showcasing my competency in creating visually appealing and functional designs.
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