Coldr x Füd Campaign

This agency life PR proposal outlines a strategic plan to enhance brand visibility for FüD, a healthy energy drink founded by Philip Udeh. The proposal focuses on targeting young women aged 18 to 35 in London, highlighting FüD's health benefits and commitment to sustainability. Key objectives include raising awareness, fostering community engagement, and driving sales ahead of new product listings. The strategy involves collaborations with influencers, podcast initiatives, and participation in sporting events. The proposal also includes a detailed budget and evaluation metrics to assess campaign effectiveness and ensure alignment with consumer values.