Ornua Kerrygold Christmas Campaign

The "Kerrygold USA Presentation" provides an overview of the marketing strategies employed by Ornua, the Irish dairy cooperative known for the Kerrygold brand. It emphasizes the significance of storytelling in fostering a deeper emotional connection with consumers by focusing on product provenance, sustainability, and creative recipes. The presentation highlights Kerrygold USA's effective use of humor and memes on social media to engage a diverse audience while maintaining a warm and approachable tone. Suggestions for improvement include collaborating with more cooking influencers, updating outdated content, and encouraging community engagement through competitions. Additionally, a campaign idea is proposed that involves partnering with Le Creuset for the holiday season to enhance the cooking experience with Kerrygold products.