Mindful Champs - Signature Branding, Shopify Website Design and Journal Design
We were brought in to work on the branding and website design for the children’s mindfulness brand, Mindful Champs. This large project comprised one of our signature branding packages, a fresh e-commerce website and bespoke product designs for the brand's launch.
Project Overview
Mindful Champs empowers children to embrace mindfulness, develop a growth mindset, and express themselves creatively. Their products nurture positive practices, fostering happy, confident, and resilient children.
Logo Design
The colourful logo reflects mindfulness’s diverse applications, with vibrant shades appealing to children and parents alike. A mature purple in "Champs" balances the playful tone, reinforcing the brand’s championing of mindfulness.
Typography
To complement the lively logo, we chose clean sans-serif fonts. GreyCliff’s geometric friendliness paired with Bilo’s modern simplicity creates a balanced, contemporary typeface.
Shopify Website Design
The website balances trust and playfulness, appealing to parents and children. It highlights journal interiors, testimonials, and science-backed mindfulness benefits while showcasing the founder’s story, and building credibility and trust.
Product Designs
Mindful Me Journal encourages kids to reflect on emotions and express gratitude daily. Henry, the brand mascot, illustrates different emotions across the website, journals, and social media, making the brand memorable to young audiences.
Grief Journal supports children processing loss with comforting prompts and weather-inspired illustrations, encouraging emotional exploration without bias.
The End Result
We delivered comprehensive brand guidelines and continue to collaborate on creative projects for Mindful Champs. Since launching in 2020, the brand has grown, supported by our enduring partnership.
