Mindshare + Nike + Stadium

  • Magnus Sparrman
Nike’s new shoe, the Nike Free Run + 3, is launched in Sweden. Action Total was commissioned by Mindshare designing the campaign. Everything happened at Hötorget Metro Station and we chose to go as big as possible for the “remarkable” but also take advantage of the proximity to the outlets to get into the relevance of the campaign.

Project Tags


  • Mindshare Worldwide logo

    Mindshare Worldwide

    • Publishing
  • Nike logo


    • Fashion and Textiles
  • S


    • M

      Mindshare Sweden