Projects
- Mindshare + Nike + StadiumNike’s new shoe, the Nike Free Run + 3, is launched in Sweden. Action Total was commissioned by Mindshare designing the campaign. Everything happened at Hötorget Metro Station and we chose to go as big as possible for the “remarkable” but also take advantage of the proximity to the outlets to get into the relevance of the campaign.
- Spendido – Digital learning materialWe are proud to have created a digital learning material in house hold economy for the next generation. Spendido gives you the opportunity to calculate the real costs of paying on installment, the course of an errand from invoice to bailiff and the consequences of getting on the record for a payment default. This digital lesson consist partly of an interactive web based lesson with the opportunity for teachers to customise their own lesson by adding own material such as images, text, movie clips and other material from the internet and partly of an app created for students to use in class. The Spendido app acts as a household economy calculator and helps students understand the sometimes complicated calculations on credit purchases. Spendido is an initiative of Intrum Justitia to reduce indebtedness among young people, and our way to help and prepare the next generation for the society as it is today. Launch website
- Vessla Lebowski + LennoxWe’ve designed yet another scooter. This time for Vessla. A new Swedish brand aiming to provide preferably commuters with electrical scooters. It’s been, as always, a fun and inspiring project but most of all rewarding to be a part of the future of vehicles. Beside the product design we helped design the logo. The first Vessla will come in two colors; Lebowski Black and Lennox Blue. Get yours at vessla.com
- Lapoint Surf CampsWe’ve had the opportunity to create a new graphic identity and web platform for Lapoint Surf Camps. Lapoint has surf camps in most continents and is referred to as the largest surf camp company in the world. It offers surfing to all kind of level surfers. The biggest challenge was to create a web tool that could meet Lapoints demands from SEO marketing to keeping the genuinity of surfing. One phrase to work from – Life should feel like this every day. We created logo, brand guidelines and a website and we’re really proud of the result. Launch website
- AvanthermAvantherm is challenging todays fossil fuels. By offering the next generation of high-performance, renewable oils and chemicals, Avantherm contributes to a fossil free and sustainable society. We have worked with Avantherm since the start 2013 and we have created the logo, visual identity, product design, various presentations, ads, communications and website. It is an important as well as rewarding assignment for us. Launch website
- Realtime Pricing AlgorithmWe’ve had the opportunity to get to know RPA – Realtime Pricing Algorithm. Their system consists of a myriad algorithms and models for calculating probabilities and risk management as well as the associated system infrastructure required to provide a complete trading system. You know… really talented tech people whos software provides odds for live betting on soccer matches. Logo + Web Launch website
Work history
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Creative DirectorActiontotal
Full Time
We create greater brand experiences. Visit us online!
Skills
- Graphic Design
- Art and Creative Direction
- Typography
- Marketing Strategies
- Brand Communications
- Disruptive Thinking
- Sales
Education
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Bachelor of Arts (Hons) Visual CommunicationForsbergs School of arts and design
- Stockholm, Sweden
Graphic Design & Advertising: Creative thinking and creative process work. Typography, page layout applications, promotions and communications. Design of printed books and invitations. Package Design, concept design, CD design, logos and 3-dimensional objects. Image: Image and illustration, various sketch techniques and materials. Industry Awareness: You will during the course meet a number of professional graphic designers, designers, art directors and other creative people.