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Mini Boden x RNLI

  • Lil Stokes

For the spring 2017 range, Mini Boden partnered with the Royal National Lifeboat Institution (RNLI). I was lead designer for the duration of the partnership, creating the following: - An A1 fold-out map and activity sheet aimed at inspiring mini explorers, creating awareness of the RNLI’s locations around the British coastline and promoting the latest RNLI-inspired Mini Boden range - Marketing emails for the campaign - A website feature highlighting the partnership - Graphics for a film promoting the range - Assets for an in-store event - Digital banners and adverts

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