Towards the end of my collaboration with BBDO Athens, our client BMW Hellas asked us to pitch for the new model of MINI - the MINI Countryman - that was expected to be launched in the Greek market in 2010. The following are the proposals which included teaser prints and follow ups. The purpose was to emphasise on the 'wild' character of the new MINI that didn't however lose a single thing from its infamous urban personality. The campaign combined messages in ?nglish and Greek both for the young, trendy audience it was targeting.
What did I do?
?Leading the creative direction for both above-the-line and below-the-line
activities across the brand.
Copy development, editing and production.
Pitching creative work to the client.
Working together with the design team for the creation and production of all print,
POP/POS, digital and direct marketing materials.