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MINI ORCHESTRA (PR, SOCIAL, MOBILE, VIRAL)

  • Dave Johnson
A hit viral film to celebrate MINI’s support for Team GB, featuring The London Philharmonic Orchestra and the 2012 Limited Edition MINIs in a ‘horn section’ with a difference. (3 million views reached, despite initial targets estimated at 100,000.)
MINI 'HORN SECTION'
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Companies

  • WCRS logo

    WCRS

    • Advertising

Skills

  • Writing
  • Comedy
  • Automotive Advertising
  • Creative Direction
  • Sports Marketing
  • PR

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