MINI Retailer training pack

For this campaign I worked with a colleague to take all the design concept files and artwork them for print. The five-day training pack was supplied to Retailers across the country to give new staff a detailed overview of the MINI range. The poster below acted as a reference point for each day, with sections colour coordinating to the cards or jigsaw they relate to. It was supplied to the Retailers laminated so that it could be written on and reused. Each day consisted of an A1 poster, customer experience cards, jigsaw puzzles, ‘Top Trumps’ cards and role playing cards.