- Dive into summerThis was created as a bespoke campaign for Spring/Summer 2020 on the Queen Elizabeth ship. Inspired by the Australian Great Barrier Reef, as this was one of the main destinations during that time. The campaign starts more subtle (phase 1), with another campaign running in between and then is updated by a more vibrant/summery version (phase 2). I wanted there to be a clear difference between the two but without it looking like another creative. So the basis of the creative remains the same, and
- The BMW i Electric Experience EventWhilst working on this campaign I created a variety of digital and print assets for the Retailers to promote their individual events. The Retailers wanted customers to discover how the BMW electric vehicles could significantly improve efficiency and to see their range of iPerformance plug-in hybrid vehicles. This involved me taking all the design concepts and turning them into a 360° campaign. I often like to think of artworking as problem solving, because what often works in one media doesn’t
- MINI Retailer training packFor this campaign I worked with a colleague to take all the design concept files and artwork them for print. The five-day training pack was supplied to Retailers across the country to give new staff a detailed overview of the MINI range. The poster below acted as a reference point for each day, with sections colour coordinating to the cards or jigsaw they relate to. It was supplied to the Retailers laminated so that it could be written on and reused. Each day consisted of an A1 poster, custome
Creative ArtworkerWorld Duty Free (DUFRY Group)
Feltham, United KingdomFull Time
Currently I am part of a small in-house team providing artwork for our duty free stores and websites across Europe. I also produce campaign concepts for three P&O cruise ships and the Cunard Queen Elizabeth. This includes in-store POS and visual merchandising for their windows. Once an idea is chosen, I will then produce the artwork and help source materials/props for the windows.
- Marlow, United KingdomFull Time
As part of the studio team at hps group, I worked on a variety of marketing materials. The majority of our work was automotive, particularly for the BMW Group, but other clients include 3M and Stabilo. My role included artworking assets including emails, online banners (GIFs and HTML5), print adverts and outdoor banners.
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