Dive into summer

This was created as a bespoke campaign for Spring/Summer 2020 on the Queen Elizabeth ship. Inspired by the Australian Great Barrier Reef, as this was one of the main destinations during that time. The campaign starts more subtle (phase 1), with another campaign running in between and then is updated by a more vibrant/summery version (phase 2). I wanted there to be a clear difference between the two but without it looking like another creative. So the basis of the creative remains the same, and the updated colours and illustrations helps it to transition through the seasons. For this campaign I designed the creative, sourced materials for visual merchandising and artworked for print. After working in partnership with Carnival for the last two years, I really feel like I have an understanding of their brand and this campaign in particular had very positive feedback from staff and guests.