The BMW i Electric Experience Event

Whilst working on this campaign I created a variety of digital and print assets for the Retailers to promote their individual events. The Retailers wanted customers to discover how the BMW electric vehicles could significantly improve efficiency and to see their range of iPerformance plug-in hybrid vehicles. This involved me taking all the design concepts and turning them into a 360° campaign. I often like to think of artworking as problem solving, because what often works in one media doesn’t in another. I really enjoy trying to get the best out of each platform, whilst maintaining consistency throughout a campaign. The assets included print adverts, direct mail, social media adverts, livery and emails.