Car brand MINI is diversifying into urban development with the MINI Living building in Shanghai, which will see a disused industrial complex transform into apartments, offices and leisure spaces.
The announcement of the MINI Living building marks the latest stage in MINI's evolution from a dedicated automobile manufacturer into a multifaceted lifestyle brand, with a focus on maximising quality of life in compact spaces.
The brand is working with Chinese developer Nova Property Investment Co on the project, which involves converting a former paint factory in the city's Jing'An district into a space for co-living and working that also promotes engagement with the local community.
Construction work is set to begin before the end of the year.
Bow & Arrow is working on the creation of Mini Living with Mini in Shanghai. See more here.